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Email can be an important part of any business. This can be true not only when it comes to communicating within your company, but when it comes to reaching out to potential customers or clients as well. Developing an email...
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Establishing a solid, comprehensive social media presence for your business is definitely a start when it comes to rounding out your online marketing strategy, but it’s not the whole picture in and of itself. Social media engagement is just as...
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If your site converts well, you have an excellent opportunity to increase traffic and see the sales come rolling in. You can buy extra visitors, but they’re not high-quality and will bounce back out as soon as they hit your...
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From the dawn of time, humanity has used imagery to communicate with the rest of the world. Cave drawings and hieroglyphics were only the beginning of the human race’s love affair with the universal language of pictures rather than words;...
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Strong, engaging web content isn’t just something that’s nice to have in this day and age. The quality of your content can actually make or break your site’s ability to convert curious website visitors into paying customers. The following are...
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Online marketing is one of the most effective ways to get in front of new faces. This is particularly true for nonprofit organizations already working with restricted budgets. They don’t need to raise enough money to create a commercial or...
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When it comes to content marketing, one of the most important facets is to become visible on the web. This takes consistency, dedication and most of all, patience. While SEO is the most organic way to go about content marketing,...
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Even though social media is immensely popular, many small businesses do not utilize it. They may not have social media savvy. If this isn’t your forte, that’s okay. Now, social media marketing is crucial when it comes to small business...
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Search engine optimization is both an art and a science, because the algorithm used to rank web pages has a complex set of metrics that take past performance, information quality, and other factors into account. That means it is both...
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It’s hard to miss the power branding has for a company. Just look at famous logos and names like Coca-Cola, Google, or McDonald’s, and you can instantly see the way brand recognition defines the relationship customers have with the brand...
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