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Search engine optimization is both an art and a science, because the algorithm used to rank web pages has a complex set of metrics that take past performance, information quality, and other factors into account. That means it is both...
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It’s hard to miss the power branding has for a company. Just look at famous logos and names like Coca-Cola, Google, or McDonald’s, and you can instantly see the way brand recognition defines the relationship customers have with the brand...
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If you’re trying to get the most out of your content marketing, you need to understand that it isn’t just about putting information in front of your customers. It’s about having a strategy to augment your brand identity, build trust,...
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Getting the most out of your online ads is not easy, but there are a few ways to make sure you get the most out of your investment. Even with the best possible approach, it can take time to find...
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Social media marketing is an essential component of practically every company’s marketing and advertising strategy now, and it’s no surprise it happened. With internet connectivity reaching more than 4 billion people and 3.3 billion of them opting to participate on...
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The wellness industry has grown in popularity over the years, as people look for ways to live a healthy life without traditional western medicine. Many individuals are focused on fixing themselves from within and establishing a healthy foundation. With that...
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If you’re trying to gain traction in search engine results, it can be easy to talk yourself out of making big changes, especially if you’re ranking well for some of your keywords and only lagging on others. That misses the...
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When you send out emails to clients, do you wonder if they even read them? Everyone knows what it’s like to receive emails, mark them as spam or delete them automatically. If you’re worried about this happening to your emails,...
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The rapid advancements in technology are allowing marketers to use new tools to reach consumers. Going into 2019, we cannot ignore these tools to stay alive in the digital marketing world. Here are the biggest trends in digital marketing for...
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With consumer shopping habits continuing to blur the line between online and offline, it is imperative that small business owners embrace a robust digital marketing strategy. A new Metro Detroit-based agency, Uncork Digital Marketing, wants to help small and mid-sized...
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