Before you can figure out how best to advertise your product and get it sold, you have to figure out who you’re selling it to. What problems was your product created to solve, and what types of consumers are most likely to have those problems? Who out there is looking for exactly the type of items you sell? Once you know the answers to questions like those, you’re ready to get to know your target audience and market to them. Here’s how.
Research Your Demographic
Identifying the right customer for what you’re looking to sell is relatively simple, but it’s not the entire picture. It’s important to learn and consider everything you can about that type of person so you can make your marketing material as effectively as possible. Here are a few factors to think about as you move forward:
- Lifestyle and habits (e.g. hobbies or whether they’re employed)
- Budget and shopping style (e.g. where, when, and how do they prefer to shop)
- Family structure and social life (e.g. whether they’re married or whether they’re parents)
- Other products and services they’re likely to buy
Know Your Competition
Once you understand what’s really important to your target audience, it’s time to take a look at who else is already out there attempting to meet those needs. The chances are pretty good they’re nailing things in some areas, but leaving something to be desired in others. What would your ideal customer like to see a change in the solutions they’re being offered? Would they like more different options, more convenience, or lower price points? Does your company either improve on what’s already out there or offer something entirely new that would fulfill the same set of needs?
Figuring out what your company brings to the table that the other guys don’t is an important part of determining how best to market what you do to your target audience. Keep in mind that your ideal customer will want you to give them a good reason to try something new instead of sticking with what might already be working perfectly well for them. The better you understand their needs, the easier it will be to come up with the right angle from which to sell your products and services.
Modern consumers like to feel like they’re giving their business to companies that not only understand them but truly care about making sure their needs are taken care of. How will you show your customers that improving their lives is a top priority for you and your team?