The rapid advancements in technology are allowing marketers to use new tools to reach consumers. Going into 2019, we cannot ignore these tools to stay alive in the digital marketing world.
Here are the biggest trends in digital marketing for 2019.
It is undeniable that artificial intelligence is leading the pack as one of the most innovative digital marketing tools. Outsourcing some of the most simple, yet daunting tasks for your digital marketing business to AI can yield strong data about customers, as well as provide sterling customer service.
AI is capable of recruiting, analyzing consumer data, predicting future customer reactions, and automating customer service responses with chatbots. AI has been delivering consistently accurate predictions for customers and can provide personalized advertising to customers.
Chatbots are AI-powered customer service chats available 24/7 in real-time. They give prompt answers to questions and can pull data from previous purchases to make the customer service experience easy and quick.
Gartner predicts the growth of chatbot use for customer service to hit 25% by 2020, up from less than 2% in 2017. Some of the biggest businesses in the world are using chatbots for their customer service, like Uber, Sephora, and Disney. Over 1.4 billion customers are now communicating with chatbots and that increasing number could save businesses over $8 billion dollars per year by 2020.
Video content has been a popular tactic for marketers for years, so it comes as no surprise that video is a trend-setter going into 2019. YouTube videos alone clock over 500 million hours of views per day. Along with YouTube, streaming services (Netflix, Hulu), and social video sharing (Facebook, Instagram) are all becoming more valuable to digital marketers.
Currently, 87% of online marketers are using video content to capture the 85% of American Internet users who view video content on a consistent basis.
Smartphones are allowing Internet users to create and watch video content with ease, giving rise to live video content. The authenticity of live video draws audiences in, while the short lifespan of live videos persuades users to keep-up with new content.
In 2018, Istagram surpassed one billion users, making it one of the fastest growing social platforms in existence. Instagram users are young, most users are between 18 and 34, which taps into a highly desired audience.
Instagram could be seen as a perfect tool for digital marketing. The most recent updates have made cross-posting and sharing processes very simple. Image carousels and multi-image posting can streamline leverage each post that is shared.
Instagram has also created a rise in influencer marketing. Influencers can be celebrities, people who are “Internet famous” on Instagram or YouTube, or well-known bloggers. These influencers are key players in marketing brands and products online. Before contacting any influencers, it is important to tailor who you will pitch. Influencers are going to say yes to businesses who are offering products that their followers will actually appreciate, and it will make your effort much more successful.
Predictions of customer behavior has never been easier to collect more specific metrics become available for purchase history, reviews, and engagement. Personalized marketing for users eases frustrations from customers about their web experiences. Users are now expecting a more personal experience. By working with their expectations, brands are able to build a strong customer relationship.
Marketers are noticing the rise in the use of voice search devices and adapting to the ever-changing technology available. Amazon’s Echo, Google Play, and Siri all use artificial intelligence to provide more favorable results search results from voice queries.
39 million Americans are using smart speakers so brands are creating audio content for brand awareness. This content is much more conversational so it can be picked up by AI and shared through smart speakers.