The days that found pretty much everyone accessing the web from a standard desktop setup at a single fixed location are long over with. Not only are mobile devices in general steadily becoming people’s preferred way to go online in the first place, but no two options are exactly the same. Without a responsive website design that can seamlessly adjust itself to fit a comprehensive variety of screens, you’re missing out on a lot of benefits like the following.
Flawless Customer Experience
Your average visitor is unlikely to be using the exact same device to visit your website every single time they show up to see what’s new. For instance, they may use a laptop to surf the web while they’re at the office but switch to a tablet once they get home and again to a smartphone while they’re standing in line at the coffee shop. A good website is capable of offering a customer like that an equally smooth user experience on all three of those devices, as well as any others they may decide to use in the future.
Stay Ahead of the Game
Speaking of differing devices, there are always new options hitting the market. Plus technology moves quickly, so most people upgrade their devices frequently in order to keep up, especially when it comes to items like smartphones. Responsive website design makes your ongoing life as a website owner easier by taking the guesswork out of staying ahead, as it automatically adapts to fit any screen — even those that haven’t hit the market yet.
Save Yourself Money and Effort
You put a lot of time, resources, and work into your website, so you naturally want those efforts to count for as much as possible. Responsive web designs eliminate the need to maintain both a standard version and a mobile-friendly version of the same website, so you save a lot of time and money. Your search engine optimization efforts will go further as well, as responsive designs are many times more likely to rank well in choice search results. A modern responsive site is also a lot easier to update and keep relevant over time.
In other words, one of the most important things your website can possibly be in this day and age is responsive. The sooner you make the jump yourself, the sooner both you and your customers can start enjoying the benefits. Are you onboard?