When you send out emails to clients, do you wonder if they even read them? Everyone knows what it’s like to receive emails, mark them as spam or delete them automatically. If you’re worried about this happening to your emails, then you need to start thinking about a new email marketing campaign. If used right, it can strengthen your relationships with your clients and help keep in touch with prospects.

If you’re having trouble with marketing via email, a few tips might go a long way.

Encourage Replies

Don’t simply write an email for your clients to read and toss out. You can do this in three steps. First, make the subject line irresistible, second be entertaining and make sure that your emails sound like they came from a real person. Third, you want to target the reader. Segment your email lists and send specific emails towards different demographics.

Don’t Become Spam

Only send out emails to your subscriber list to avoid being marked as spam. Likewise, do not use all capital letters or exclamation marks. If a client thinks that you are sending spam, he or she will flag it. This will make it difficult for your emails in the future not to end up in someone’s spam folder.

Build Subscriber List

Make sure to build your subscriber list. The more people you have on your email list, clearly the more you are able to reach out to. With a subscriber list, you also don’t have to worry about being marked as spam. This is because the subscribers opted into your email marketing list.

Be Personal

People like to know that there is another human on the other side of the email. Be personal and add your name to the email. You can also add links and calls to action in the email. Engage them and be personal.

Be Mobile Friendly

Many users open up messages on their phone. If you are not mobile friendly, they may not read the email.

Make Unsubscribing Easy

This might sound counterintuitive, but if your client cannot unsubscribe, they may mark you as spam instead.

Provide Value to Clients

Make sure you send emails that provide value to the client. Email marketing is not only about sending out sales. You don’t want the client to feel like he or she wasted time.

Marketing through email is crucial to any business. You want to make sure that you have the right tips in your arsenal.