From the dawn of time, humanity has used imagery to communicate with the rest of the world. Cave drawings and hieroglyphics were only the beginning of the human race’s love affair with the universal language of pictures rather than words; today, well-placed images can help your website to not only garner more traffic but also to increase search visibility on an engine.

Why Does It Matter?

Although your tenth-grade English teacher always encouraged you to show, not tell, sometimes doing so in the literal sense can do the job better than using words alone. You can read over and over again what it looks like inside the Parthenon in Athens, Greece, but until you see a picture of the fantastic stone structure then you really can’t appreciate it in all its glory.

Apply this idea to your website. Sure, you can paint a word picture to describe one of your products, but consumers much prefer to see the real thing than to read a wall of text. The human eye is naturally drawn to graphics, so why not use that to your advantage? Don’t fool yourself — pictures really do matter when you’re trying to draw in traffic.

Keep it Relevant

It isn’t enough to slap a random picture down and call it good, even though that would be nice. When choosing stock images or graphics to put on your page, consider a few points:

  • The size and scale of the picture, taking into account that your image will likely be cut down to thumbnail size on Google. Does it translate well into a thumbnail or does it look awkward?
  • Theme and topic. If your article is about oatmeal recipes, does it really seem like a good idea to include a picture of the boxed set of It’s Always Sunny in Philadelphia?
  • Audience and the age range of your typical visitors. You might think that the pin-up girl rocking the Santa hat is a beautiful image and perfect for your post on holiday baking, but if young children frequent your site then it might not be the most responsible idea.

Drawing in your audience with well-placed, thoughtful images can be a fantastic way to get more clicks to your website. Remember to follow appropriate guidelines and think about who will ultimately be looking at your pictures, but also have fun and choose images that you feel represent your website and your company culture the best.